Why choose JET Business Development?

✔ Understand the jewellery sector and learn how to position your business for growth

✔ Maximise your team's potential, delivering both for your business and customers

✔ Learn how to develop effective communications and marketing strategies

✔ Understand the crucial numbers to run a successful business.


JET Business Development Testimonial


Suitable for: Marketing and Business Development roles, as well as business leaders

Entry Requirements: None

Course Structure: Six modules, divided into 12 units.

The flexible programme allows students to sign up for one or multiple modules or enrol for the full Business Development Diploma (taking all six modules).

Duration: 12 months or less. Each module takes six weeks as part of the modular programme.

Assessment: Six work-based written assignments (one per module)

Fee: Non-NAJ Full Member £1875+VAT, NAJ Full Member £1375+VAT 



Market Awareness
  • The market environment, market strategy, positioning, business development process, competitive analysis.
  • Benefit: Understand the jewellery sector, be confident in positioning your business for growth, and take control of its future.
Managing Financial Variables
  • The key variables, making a true profit and return, cash flow management, assessing a businesses' worth.
  • Benefit: Make sure you get the best return on your hard work and investments through understanding how all financial variables work together.
Customer Management
  • Customers and their behaviour, product knowledge, selling professionally, customer service processes.
  • Benefit: Be able to manage comprehensive customer relationships and behaviour in multiple ways, realising the mutual benefits of each customer to your business.
Maximising a Team's Potential
  • Employing the right people, performance measurement, individual's measurement, staff communications and managing upwards.
  • Benefit: A content, stable and productive team that deliver equally to the customer and business.
Professional Operations Management
  • Shop routines, merchandising and display, stock management, developing and maintaining a competitive edge.
  • Benefit: A smooth and professional operation that minimises cost and friction while focusing on profit and return.
Promoting your Business
  • Constructing a communications strategy, balancing internal and external communications and utilising internet retailing and supporting media.
  • Benefit: Ensuring you are in tune with what your customers need, how they want to receive information and optimising the promotional spend.


Course Progression

A certificate is awarded to those who complete one or more modules to a satisfactory standard. The Professional Jewellers' Business Development Diploma is awarded to those who successfully complete the diploma programme (completing all six modules and assignments). Diploma graduates will be entitled to use the initials P.J. Biz. Dip. after their name. To use these initials, graduates must apply for Alumni status (fee applies).

If from an independent retail jeweller, we urge graduates to join the JET Business Network; a like-minded professional community to help you succeed in the industry.

View JET Business Network




Individual Module(s)

Non-NAJ Full Member £350+VAT per module

NAJ Full Member £245+VAT per module


Full Diploma

Non-NAJ Full Member £1875+VAT

NAJ Full Member £1375+VAT

All bookings are subject to the NAJ's Terms and Conditions



Full or part-funding may be available via Association Financial Support, however funding must be applied for before enrolling onto the programme.



Enrolments will be processed monthly after the enrolment deadline (15th of each month) and may take up to 15 working days. 


Simon Brown JET Essentials

Are you ready to get down to business?

Start your jewellery education


Need more information?

Email the team

Call 0121 237 1110